The only thing I love more than clothes and shoes is discounted clothes and shoes. And my favorite store to find both was Loehmanns. My affection for Loehmanns goes back many years to when I was a young shopper in Westchester, NY. My mother and I would ready ourselves for a day of scavenging the racks, stripping and trying on clothes in an open dressing room; the only one I’ve ever encountered.
Many years later I moved to Boston, then to the suburbs, and Loehmanns, like a good friend, followed. Shopping excursions to Loehmanns were approached with military procession: identify targets; secure targets; leave with self image and wallet intact. And the bargains, TDF!! In fact, it was a competition amongst friends to see who could save the most over department stores prices. 
Not only were the prices great, the salespeople at the Natick, MA, Loehmann’s store were exceptional. Having professional salespeople at high-end stores like Nordstroms or Neiman Marcus is expected. However, it is highly unusual for a discount chain to have quality sales people and very low turnover.
It is for all of these reason the the closing of the Loehmanns in Natick last year was truly a sad day for me. I knew I’d miss my Gold Member status and Insider coupons that were sent to me in the mail on a regular basis.
Except, Loehmann’s keeps sending them to me.
The “Share the Secret” direct mail piece really got my attention. Receiving a glossy black envelope with promise of 20% of all my purchases from 9/22-9/26 and asking me to “Share the Secret”of a 5-day sale with my friends an family made me wonder: Does Loehmann’s not know they closed their last store in Massachusetts over a year ago? Is it a secret?
Perhaps Loehmann’s launched an ecommerce website where I can apply my coupons towards their discounted fashions?
While Loehmann’s has a nice website as well as an active Twitter and Facebook fan page, what they don’t have is a website set up for ecommerce where I can purchase clothes and uses my coupons.
Sending direct mail pieces to customers in a state where a store no longer exists is not just a waste of money, postage and the piece itself, it is a reminder to Loehmann’s most loyal customers that they can no longer take advantage of all that Loehmann’s has to offer.
Every channel your brand uses to communicate with your customer, and every interaction point you have with them is important. You took the store away from me. But you keep reminding me that they exist – only not where I can shop. So, to answer your question, no, but I wish I could.
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